With little more than spunk and ingenuity, I spent over ten years building a successful accounting practice. I loved the work, and at first, the flexibility it offered to me as a parent. But, with my practice in full swing, I found that between managing employees and the business, I was feeling pretty burned out. Even more unsettling, I wasn't able to devote as much time as I liked doing what I loved OR making money. I knew I had more to offer my clients than data entry and filing quarterlies, but I struggled with exactly how I could offer them the most value and how to communicate it.
Thus began a time-consuming and costly journey - several years of researching and learning, hiring business and marketing coaches, attending webinars, and live events. I tried many things that didn't work and some with mediocre results, but I didn't give up. I saw many of my colleagues succeeding as consultants and I SO wanted to become that "trusted advisor" to my clients. I just KNEW there was a place for me.
Then, as it happens, the culmination of all I learned suddenly clicked.
At this point I can honestly say that I LOVE my business and the work that I do. I love the flexibility that it allows me to, for instance, take a work-free 2+ week vacation with my family to Thailand in MARCH. Although there was an up-front investment of time and effort, I spend almost nothing on advertising or marketing, but enjoy a steady stream of clients lined up to pay me rates triple what I used to charge for bookkeeping. I don't have any letters after my name, but I have all the expertise I need to bring tremendous value to my clients and their appreciation feels amazing.
Then, about a year ago, something interesting happened - many of my colleagues were asking ME for advice about how to leverage their expertise, how to get clients, and how to market their services. When I attempted to answer their inquiries in simple terms, I realized it was impossible to help them in short antidotes. That's when something else clicked. I found myself creating the Evolved Accountant Academy! It, too, has been a tremendous investment, but much more a labor of love. At the end of 2016, the program was ready (but the marketing was not), and I quickly assembled a small group of accountants willing and able to walk through a pilot program with me - providing me with valuable positive feedback. I'm now excited to open the program up to you.